A tourism feasibility study is strategic research conducted for the purpose of determining the market and economic viability and potentiality of a specifictourism attraction or business within the city or other geographic boundaries. It typically identifies the size, type/focus, markets and (re)positioning of the opportunities as well as the revenue projections. As most destinations are seasonal in nature, it’s imperative to accurately assess the type of tourists, their spending power as well as opportunities to attract local and regional residents. A comprehensive assessment ensures sustainable operations in both the short and long term as well as optimum synergistic impacts to complementary businesses.
Our paper examined each region of the Province and highlighted the opportunities for resort, touring, and outdoor recreation/eco-tourism development.
Highest & best use development strategy to maximize site’s revenue potential: uses examined included restaurant/retail, hotel, spa/wellness center, culinary facilities, meeting space, office and residential. Both residential & tourism demand were examined to further assist in positioning Oliver as an agricultural resort destination.
Visioning and marketing strategy for the revitalization of historic Gastown specifically to encourage higher resident and tourism (off season) visitation and sales.
Several market surveys of visitors and residents to the downtown area of Vancouver exploring various issues related to increasing visitation.
Market study of an 18-hole championship golf course for this planned integrated resort community located just north of Nanaimo on central Vancouver Island.
Market study of an 18-hole championship golf course and residential component for this planned integrated resort retirement community located just north of Parksville on central Vancouver Island.
Market study of an 18-hole championship golf course located just south of Campbell River on Vancouver Island.
Retail, food & beverage expansion, and remerchandising strategy.
Market and product profile of the CARE (Cultural Arts Retail and Entertainment) facilities in downtown Vancouver, prepared as a marketing package to attract tenants and annual feature events such as Cirque du Soliel to Portside.
Development & merchandising strategy for the retail & entertainment component to help revitalize the downtown & stimulate additional tourism.
Retail development & merchandising strategy for this MXD located in downtown McCall including development & design guidelines to help integrate & revitalize downtown McCall & strengthen it as a tourist resort destination.
Situated at the gateway of the Hunter Valley, one of Australia's premiere wine regions, development and marketing strategies were identified to revitalize both the waterfront and adjacent cultural district.
Marketing Analysis of Retail, Hotel, Recreation and Residential components. Development and implementation of a marketing plan to ensure synergy between these facilities and that they were marketed as an integrated resort community and major tourist attraction.
Marketing plan for the largest bareboat chartering company in the South Pacific.
Market feasibility and development strategy for this restaurant and interpretative centre within an historic site.
Feasibility assessment of a waterfront retail development catering to tourists and local residents.
Feasibility assessment of an arts and crafts centre to develop local artisan skills and employment, as well as fill product niches serving cruise ship and destination tourists.
Mixed Use Development Opportunity Analysis and Marketing Guidelines for repositioning two regional shopping centers into major town centres and tourism attractions. One of these is situated next to a planned subway extension linking it to the downtown core of Santiago.