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The Point-of-ViewTM Survey System

Trec International uses Point of View survey system

Point-of-View survey units are designed to collect, analyze, and report real-time data. TREC utilizes the POVSS to help clients assess their customers' needs, satisfaction levels, development concept or land use opinions, product testing, demographic/lifestyle characteristics, purchasing patterns, perceptions of service, pricing/value, and effectiveness of existing marketing channels, merchandising as well as examination of various issues.


FAQs about Point-of-View System

The Point-of-View survey unit is a low cost, user friendly research tool. Point- of-ViewTM survey systems (POVSS) are designed to collect, analyze, and report real-time data. With this information, management can make more informed decisions. POVSS utilizes computer technology to provide highly accurate data, gathered in a much quicker and more confidential manner than traditional in-person, mail, or telephone surveys.

One of the best features of the POVSS survey unit is its ease of use for both the customer and the researcher. It allows for branching, multiple response, rank order, programmed logic, multiple languages, random question response rotation, remote loading/downloading and the data can be imported into most statistical software packages. The survey unit has 0 '97 10 numeric buttons, an "ON" button and a back-up button, allowing for quick, easy, high yielding and accurate surveys. Its simplicity makes it a great intercept tool.

The boxes have been in venues throughout North America, and overseas including: resort villages, downtowns, retail stores and shopping centres, restaurants, museums, attractions, and recreation facilities, community events, transportation sites and facilities, hospitals, and clinics as well as at tradeshows and conferences.

How it works:

A survey is created on a PC, then loaded into the survey box via a cable. The box is placed in a location where customers are invited to use it. Customers punch in their answers to the questions on the simple, easy-to- use keyboard. All responses are time-dated and stored in the survey unit.

The data is downloaded to a PC via cable or modem for statistical analysis and production of tables and charts.

Advantages of the Point-of-View’TM Survey System:

  • Significant cost savings over traditional research methods
  • Response rates are much higher than you are likely to obtain with any alternative system
  • Customers' reactions are as "fresh", truthful, and accurate as they can possibly be
  • You get feedback as often as you want, almost instantaneously
  • You have flexibility of survey design and structure

More Benefits:

  • Eliminate paper and pencil surveys and data entry
  • Survey more often for less money
  • User friendly - easy and fun for your customers/participants
  • It is confidential
  • It generates reliable results
  • Fast turnaround of data - real time
  • The survey design is flexible - branching, multi-language, etc. You can create and revise easily
  • No printing - environmentally friendly. It is self-contained, portable, battery operated and modem capable
  • It frees up your valuable time


How Point-of-View'TM Works for You:

  • Intercept tool
  • Customer/visitor/patient needs, attitudes, opinions, preferences, satisfaction programs and feedback on key issues/opportunities
  • Short and/or long term
  • Telephone no./area or zip codes

What TREC Provides with the Point-of-View’TM Survey System:

  • Survey design and implementation
  • Data analysis and full reporting capabilities
  • Colour graphs, trending, and trade area mapping
  • Strategic advice and recommendations

Potential Venues for Point-of-ViewTM Surveys:

  • Tourist Attractions
  • Resorts/ Recreation & Cultural Facilities
  • Festivals/ Events
  • Restaurants/Food Services
  • Downtowns/Retail Stores/Shopping Centres
  • Transportation Facilities
  • Educational & Human Resources
  • Tradeshows/ Conferences/ Meetings