Point-of-View survey units are designed to collect, analyze, and report real-time data. TREC utilizes the POVSS to help clients assess their customers' needs, satisfaction levels, development concept or land use opinions, product testing, demographic/lifestyle characteristics, purchasing patterns, perceptions of service, pricing/value, and effectiveness of existing marketing channels, merchandising as well as examination of various issues.
The Point-of-View survey unit is a low cost, user friendly research tool. Point- of-ViewTM survey systems (POVSS) are designed to collect, analyze, and report real-time data. With this information, management can make more informed decisions. POVSS utilizes computer technology to provide highly accurate data, gathered in a much quicker and more confidential manner than traditional in-person, mail, or telephone surveys.
One of the best features of the POVSS survey unit is its ease of use for both the customer and the researcher. It allows for branching, multiple response, rank order, programmed logic, multiple languages, random question response rotation, remote loading/downloading and the data can be imported into most statistical software packages. The survey unit has 0 '97 10 numeric buttons, an "ON" button and a back-up button, allowing for quick, easy, high yielding and accurate surveys. Its simplicity makes it a great intercept tool.
The boxes have been in venues throughout North America, and overseas including: resort villages, downtowns, retail stores and shopping centres, restaurants, museums, attractions, and recreation facilities, community events, transportation sites and facilities, hospitals, and clinics as well as at tradeshows and conferences.
A survey is created on a PC, then loaded into the survey box via a cable. The box is placed in a location where customers are invited to use it. Customers punch in their answers to the questions on the simple, easy-to- use keyboard. All responses are time-dated and stored in the survey unit.
The data is downloaded to a PC via cable or modem for statistical analysis and production of tables and charts.